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PPC Tool Review: AdAlysis
PPC tools are a PPC manager’s best friend. We couldn’t do our jobs without the many free and paid PPC tools we use on a daily basis. Probably my favorite PPC tool is AdAlysis. AdAlysis, an ad testing...
View ArticleA/B Testing Is Alive and Well
A/B testing is the bedrock of a good PPC campaign. It’s so important that I’ve written about it on this blog 46 times. Just last week, I wrote a review of AdAlysis, an A/B testing and multivariate...
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PPC Ad Test Settings: The Great Debate
PPC ad testing is a topic that’s near and dear to my heart. It’s one of the most fun aspects of managing PPC campaigns: learning what ad copy performs best. It’s always fun to try something wild and...
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